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Google Analytics Reports

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Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings.

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Successful digital marketing campaigns are now data-driven.

The biggest problem isn't acquiring data. In fact, many people are suffering from paralysis of analysis and going nowhere. The tricky part is extracting the most useful data in a meaningful way.

Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. The ability to create custom reports, allows us to parse that data in a user-friendly format.

1) - SEO Insights for Google Organic "(not provided)"

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This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page.

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2) - Content Efficiency Analysis Report

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A single report designed as a starting point for page analysis.

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This report summarizes:

  • How often a page acts as a landing page (point of entry) and how engaging it is (bounces).
  • How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less.
  • What value was created? Because setting up goals takes some extra effort, most people skip the one step which can quantify what they are demanding – ROI. Don't be "that guy."

3) - Acquisition Efficiency Analysis Report

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A single report designed to measure efficiency and performance across all streams of traffic to a website.

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This report summarizes:

  • All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc.
  • Visitors: Number of visits; how many unique, how many existing, how many new?
  • Engagement:Are people engaging in a way that adds value?
  • Outcome:In the example above, the disparity between AdWords and organic conversions is pretty breathtaking.

4) - Who's Linking to Your Contentt

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This report identifies which content is getting referral traffic.

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Click on any landing page URL to see the links that are bringing you traffic.

5) - Linked-to 404 Pages

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This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title).

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Click on the 404 page to see the full referral of the site that links to the 404 page. Now, you can easily find links that need to be 301 redirected to a live page.

6) - Mobile Performance Analysis

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This report identifies which mobile operating systems and devices are being used to view your website.

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Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today.

7) - Browser Report

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This report shows how different browsers are performing on your site.

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You'll see which browsers are performing well and which may be problematic. In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be.

8) - Behavior: Social Sharing

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This four tab report reveals social engagement with your website's content.

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Includes shared content trend, top shared content by network, socially engaged visitors, outcomes, and conversions.

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